UK public attitudes towards development

The Aid Attitude Tracker (AAT) is a long-term study of UK public attitudes and engagement with global poverty, aid and development.

The tracker has surveyed 8,000 people every six months since 2013 and the majority of people surveyed across each wave are the same. The AAT asks 125 questions to participants and approximately three-quarters of these questions remain the same in each survey. The aim of this guide is to draw out learning from the tool to support international development campaigners to effectively make the case for aid and development to the UK public.