Florencia Lujani is strategy director of ACT Climate Labs, a UK based project that aims to increase the effectiveness of climate communications. She has over a decade of experience working in creative communications, specifically in award-winning global advertising agencies, with an expertise in brand strategy, creative planning and ideation, audience insights and cultural analysis, which she now applies to climate campaigns.
She is the co-author of the research “The Persuadables: a new key audience for climate organisations” which aims to bring attention to 69% of the UK population who are not currently reached by climate organisations and are key to increase public support for climate action.
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NGOs need to rethink how we talk about climate
A new report from ACT Climate Labs sets out how campaigners can help build a stronger mandate for climate action.